Online
The communications front line and virtual shop window for any corporation. Websites should reflect the corporate brand promise and be structured to allow intuitive navigation for rapid search and a positive visiting experience.
- Website strategy and planning, design and coding for pages and content management
- Design for data base driven product pages and downloads
- Content development – written and pictorial
- HTML newsletter programs
- Website content management
Video
Descriptive video programs communicating corporate and marketing messages and themes with verve.
- Script development
- Story boarding
- On-site and in-studio direction of the filming process
- Creative direction of the production process
- Artwork development for animation
- Production management (including voice-over direction)
Exhibition
Despite the power of the internet to reach an audience there is still no substitute for business relationships built on personal interaction. Relationship marketing is alive and well with key industry Trade Show events posting record attendances.
- Design briefing and bid process for the selection stand builder
- Project and design management
- Content development
- Graphic design for print content and branding and digital artwork
- Display design and setup
Exhibition experience (creative direction, content development and onsite*) for events and locations including:
- Arabplast - Dubai*
- Ausplas - Melbourne*
- Central Asia Plast - Almaty
- Chinaplas - Shanghai and Guanzhou*
- CPhI - Frankfurt*, Paris, Madrid, Mumbai, São Paulo
- Expoplas - Casablanca
- Fakuma - Friedrichshafen
- FCE - São Paulo
- Interplastica - Moscow*
- K - Düsseldorf*
- NPE - Chicago and Orlando*
- Plast - Milan*
- PlastEurasia - Istanbul*
- Plastex - Kiev
- PlastIndia - Delhi*
- Pharmapack - Paris
Corporate Identity
Companies that invest in Corporate Identity indicate they are here to stay. A strong identity builds trust and helps to articulate the organization's brand making it instantly recognizable to its target audience.
- Mission Vision Values – Defining the brand promise
- Briefing and group strategy for concept development and selection
- Identity design and graphic standards development
- Corporate and product brand architecture
- Implementation in print, signage and media
Corporate Identity needs to be memorable and relevant, but also easy and consistent to produce, time after time. Early decisions can have major cost consequences.
While volumes are reducing, print media remains important particularly for premium corporate communications and product information systems which can be distributed at face-to-face events, or online as download PDFs.
- Corporate and marketing publications
- Technical information systems – products and plants
- Print advertising programs
- Product and corporate news
Display
Coordinated displays for installations at conferences, exhibitions and corporate locations.
- Content review and editing
- Graphic design and digital art
- Specification and setup of physical displays
- Production management
Presentation
Corporate presentations for conferences and special events, and as key templates providing the basis for presentations made by marketing, sales and technical staff coordinating with corporate identity guidelines.
- Content review and editing
- Layout of pages and sequence
- Development of visuals and schematics
